WAIT
I heard you are looking to
freshen up your socials!
STOP
Well, you just came to the right
place!
WAIT STOP!
I heard you are looking to
freshen up your socials!
Well, you just came to
the right place!
This got you interested?
Scroll down for more details
This got you interested? Scroll down for more details
How I can help you:
- I can develop a SMM strategy customized for your platform that is targeted at your audience needs and pains that is based on a benchmark research of your brand, your audience, your competition and your abilities/skills/ resources.
- I can re-brand your company by giving it a clear positioning, tone of voice, visual guide and brand guidelines that would give you a strong unified voice to the customer.
- I can manage your social media platform for you, monitor statistics, automate posting insure the consistency in each peace of content we put out.
- I can manage and put out advertisements for your paid ad strategy.
- I can write texts for your social media platform with tone of voice in mind that would make sense in the context of your platform, brand and content itself. I speak a few languages like English, Russian, Latvian and some Dutch, and I strongly believe that the most important is to craft the right message, because translation nowadays can be done for free in many ways.
Why a Social Media Manager is a good idea for your business?
- Approaching social media sometimes feels like its an easy “I will post some pretty pictures and I am good”. In reality social media algorithms are ever changing. Now more than ever its important to address your social media like you address your marketing – clear, planned and strategized.
- Having a clear positioning, tone of voice, visual guide and brand guidelines would give you a strong unified voice to the customer. Meaning your company voice would be loud and clear, and stay in people’s minds longer.
- Managing all at once as a business can be daunting and overwhelming. Its always great to delegate parts of your business to specialists, take that off your shoulders and focus on your products/ main business activity.
- No long term commitment. My way of work is mostly short-term based. That means that control of your business is not being given away, and you are free to not follow any of my strategic recommendations if you wish so.
My CV available here:
Tools I use:
In my work I use Canva, Google documents, Sheets, Drive for creating, storing assets. For communication I use Gmail, WhatsApp and Google Meets for calls.
Social Media I work with:
Instagram, LinkedIn, Facebook, TikTok, other per request.
Here is an example of a project I have completed and what it resulted in:
Case study : SkillENG
- Project – Over the course of three to four months, I collaborated with the growing English tutoring school SkillENG to develop a SMM strategy for their Instagram page. This included creating a content rubric, executing the plan, and rebranding. The initial Instagram page was lacking a unified front to the customer, needed a re-fresh and a plan for the future. What started as a blog-like Instagram account turned into a fully professional looking company page that started to attract lots of attention for collaborations, giveaways, and new clients.
- Overview – Initial objectives were to increase brand awareness and sales intake as well if possible
- Strategy and tactics – I developed a SMM strategy by conducting a competition and market analysis, conducting interviews, and using all that I figure a tailored content plan, brand positioning, brand guidelines and continued to implementing the plan.
- Results – increased follower doubled, account reach increased by 202%, profile activity by increased 106%
Before
After
- no clear company branding
- no clear sales funnel
- no clear brand voice, tone, feeling
- chaos in the highlights
- content not aligned with target audience
- small reach
- need for sale increase
- Re-branded company page with strong visual branding (colors, tone of voice)
- Customer is now guided through the page and into DM
- Content created with target audience needs in mind
- Increased sales,
- Increased brand awareness and collaborations with other companies.
- Potential clients now have a reason to subscribe and stay on the page
Before
- no clear company branding
- no clear sales funnel
- no clear brand voice, tone, feeling
- chaos in the highlights
- content not aligned with target audience
- small reach
- need for sale increase
After
- Re-branded company page with strong visual branding (colors, tone of voice)
- Customer is now guided through the page and into DM
- Content created with target audience needs in mind
- Increased sales,
- Increased brand awareness and collaborations with other companies.
- Potential clients now have a reason to subscribe and stay on the page
During our collaboration SkillENG received:
- Detailed progress and all the analysis insights, including interview transcripts & tables
- Clear instructions for brand voice including text examples, emojis, and reasoning.
- Content rubric and a marketing plan for the next 3 months, that was created using the research insights and target audience needs.
- Fully re-branded Instagram page with fresh content, highlights, pinned posts that is now targeted specifically for the customer segment that they were looking for.
- Final strategy in a form of a slide deck, that includes explanations, visual ideas, post & story ideas, and links to the research
Statistics taken from the professional dashboard:
Feedback from SkillENG:
“Collaborating with Viktorija on the SkillENG brand transformation was one of the most valuable experiences for my project. Over 4 months we worked closely together on developing a complete SMM strategy, rebranding the Instagram page, and creating a content system that fully aligned with my audience.
The process was incredibly comfortable: Viktorija always provided clear explanations, detailed insights, and thoughtful recommendations. She took the time to deeply understand my brand, my goals, and my clients.
What I especially appreciated:
- Structured research, including interviews and competitor analysis
- A clear content rubric built around my target audience’s needs
- well-defined brand voice, visual direction, and positioning
- Polished rebranding that finally made the page feel like a real business, not just a blog
- Noticeable growth in engagement, reach, and new clients
Today SkillENG has:
- A strong visual identity
- A clear communication style
- Strategic content for months ahead
- A professional Instagram page that converts followers into clients
Working with Viktorija was smooth, inspiring, and incredibly productive. I’m deeply happy with the results-they elevated my brand to a new level and gave SkillENG a strong foundation for growth.”